Beauty, Fashion and Lifestyle brands collaborating with other brands, artists or designers has become so popular not only because of the innovational aspect the collaboration brings with it, but more because of the strong emotional impact it creates, alongside reaching new audiences.
When it comes to collaborations here's what you should remember
A WIN WIN FOR 3
If it's not a big WOW for each one of the sides and even bigger for the consumer,
it's probably not such a good idea. Do your best to bring high value to the collaboration and make it a FUN one.
MAKE IT SURPRISING
Think out of the box. Try collaborating with brands / people that will surprise your audience and make them smile. make people wonder what you'll do next.
REACHING NEW AUDIENCES
Use your partners DNA for reaching new audiences that you are targeting to.
CREATE A STORY
People reacts to good stories. think about the story you are creating and make sure everyone in both sides knows to tell it right.
You can collaborate launching a special edition of your products, create a special event, or even open a POP-UP space. anything is possible if you do it right.