ABOUT US
LYP IS AN ALL-INCLUSIVE MARKETING AGENCY FOCUSED ON THE BEAUTY & LIFESTYLE INDUSTRIES.
LYP was founded by Merav Vanounou, after over a decade of experience working with leading international cosmetic and fragrances brands such as Sisley Paris, Narciso Rodriguez, CK, Revlon, Issey Miyake, and many more.
after establishing the niche perfume category in the Israeli market and accompanied the entry of dozens of niche brands into the Israeli market while opening the first luxurious niche fragrances boutique INDIVIDUAL, and The online niche boutique ARTISANOSE.
Merav specializes in consumer experience development by creating unique collaborations and creative strategies.
With a strong and professional team specializing in Cosmetics, Perfume, Home and Personal Care industry,
LYP offers 360 marketing services and agency services
Our years of expertise, An extensive network of connections in the cosmetics and perfumery industry, and our holistic approach will allow us to go the extra mile with you.
Growing Beautiful Brands
That's what we do
We offer a wide range of professional Marketing Agency services for cosmetic and beauty brands.
creating an individual package that best suits your needs. whether it is consulting or ongoing project management, we will provide the best solution.
Our tailored strategies that truly work, will help you to get to where you want to be, and push your brand to soar even further than you ever imagined was possible.




BRAND ID
Tell your story
We Create Smart And Stylish Communication Channels For Your Brand, And Show You How To Use Your Story Wisely.
BRAND STRATEGY
We do It right
Looking for Brand Strategy services? Leave it to us. We know just what it takes to differentiate you from the crowded and competitive market in the beauty industry.
SOCIAL MEDIA
Results you’ll love
Our Social Media services are all about blending creativity with technology that works for your business.
Whether it's a one-shot campaign or an ongoing maintenance for your social media channels, we are here to help you achieve your goals.

BRAND GROWTH
Let us handle everything
Boost your brand results and don’t let potential customers pass you by. with our outstanding 360 services. We work together to merge our creative visions and the results you want to get.
WEB DESIGN
We do it right
Our approach to Web Design will give your business that extra adrenaline shot it needs. Whether we’re asked to start from scratch or act as advisors to your creative vision — we’ll work together to achieve the best possible results.
MARKETING MANAGEMENT
From Planning to execution
With our Marketing Management service, our creative team takes the time to understand your brand and finds the most effective way to convey that to your audience. From strategy to implementation, we’ve got the answer.




Are you
a beauty entrepreneur?
Get to know our unique branding packages
Specially designed to meet your needs and your budget

LET'S TALK
Contact us today to learn more on how we can help your brand grow. As a global services marketing agency, we know how to help your business grow
Tel Aviv . Paris . London . Milan . NYC
+972-52-344-8531