Beauty, Fashion and Lifestyle brands collaborating with other brands, artists or designers has become so popular not only because of the innovational aspect the collaboration brings with it, but more because of the strong emotional impact it creates, alongside reaching new audiences. When it comes to collaborations here's what you should remember A WIN WIN FOR 3 If it's not a big WOW for each one of the sides and even bigger for the consumer, it's probably not such a good ide