Merav Vanounou מירב ונונו
BEAUTY TRENDS FOR 2019
2019 is here and it's going to be a beautiful one for sure!
According to the Trends Forecasting Expert Adi Yofe: "2019 will be the seam. A year between the old world and the new world. Change new settings and mix terms. A year of extremes that will work simultaneously: this is a year when we are lazy about shopping, but active in everything related to a "better world." "
How will this affects the beauty industry and what are the trends to expect?
#1 ZERO WASTE
It's probably the leading trend for the upcoming years, one that all of the beauty companies and brands will put a lot of effort and attention in. Zero waste and sustainability will become the new "state of mind" when talking about beauty. this trend will allow new brands that will invest in those key factors to flourish.
#2 ORGANIC, GREEN AND NATURAL
A direct and natural continuation of the first trend. attention to natural ingredients and their origins will become even more popular than they already are. More and more consumers will care about sustainability and the use of natural organic ingredients, and formulas that have not been tested on animals.
Consumers will focus on acquiring benefits for their skin and the environment side by side.
#3 CURING & HEALING & CICA PRODUCTS
Cica taken from the french word cicatriser meaning "to heal", will be a very popular word when it comes to beauty and skincare.
The healing category will continue to grow in largest percentages. being the second growing category after the anti-aging one last year, it seems like consumers will be looking for healing solutions and "cures" for the skin. More and more consumers are facing skin sensitivity problems as a result of extreme weather changes, pollution and stressful lifestyle, and it's only natural for the beauty brands to supply the "cure".
A good example for this trend is the Cica-Botanic Balm from DECLEOR.
#4 THE RETURN OF CAPSULES AND AMPOULES
The search for skin healing products will bring the capsules and ampoules back to the stage
Inside we will find active ingredients that will boost our skin look & feel like vitamin c, vitamin E and more... minimum quantities - maximum efficiency.
Demand for individualism and self-expression will continue to rise, cosmetic brands that will find interesting and creative ways to help consumers express themselves in an interesting and fun way will thrive.
This will also be a key factor when it comes to retail. the retailers that will not invest in creating unique consumers experiences, both online and offline will loose a massive amount of their profits.
#6 TECHNOLOGY MEETS BEAUTY
It turns out that faster than we thought technology will help us choose the right beauty and perfume products online. think about smelling your fragrances online before click on the "add to cart" button, or getting your skin diagnosed online based on a live photo...